High net worth individual
From Wikipedia, the free encyclopedia
In private banking, a high-net-worth individual (HNWI) is a person with a high net worth. Typically these individuals have investable assets (financial assets not including first piece of real estate) in excess of US$1 million.
UHNWI refers to Ultra-High-Net-Worth Individuals, individuals or families who have at least US$30 million in investable assets. Most global banks, such as Credit Suisse or UBS, have a separate Business Unit with designated teams consisting of client advisors and product specialists exclusively for UHNWI. Because of their extreme high net worth and the way their assets were generated, these clients are often considered to have semi-institutional or institutional like characteristics.
Brands in various sectors, such as Bentley, Maybach and Rolls-Royce in motoring, actively target UHNWI and HNWI to sell their products. Figures gathered by Rolls-Royce suggest there are 80,000 people in the UHNWI category around the world. They have, on average, eight cars and three or four homes. Three-quarters own a jet aircraft and most have a yacht.
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